Lead Analyst for both product and marketing analytics.

Responsibilities include:

• Initiated product analytics reporting from sractch, providing visibility on all general user, casino, and sports activity on the platform, which gave organization the abiltity to understand user behavior for the first time.

• Oversee all external data imports including but not limited to income access, segment, appsflyer, and google analytics providing clarity on how to leverage data for maximum ouput.

• Overhauled marketing data by successfully increasing user acquistion attribution rate from 60% to 96% allowing company to develop new comprehensive marketing plans with increased accuracy

Consulted sales team with technical expertise for SaaS enabled marketplace software.

Responsibilities include:

• Presented to 10+ food distributors and 5+ restaurant chains securing sales leading to $2,500+ in Monthly Recurring Revenue (MRR) and increased Gross Market Value (GMV) from $1M per month to $2M per month for platform usage.

• Deployed new market strategy for lead generation streamlining sales cycles from 2 months to 1 month raising sales team performance Month over Month (MoM) by 40%.

• Customized 15+ dashboards for clients showing purchasing power and platform usage discovering 10%+ average in production cost savings by leveraging SaaS marketplace options.

Initiated project from scratch incentivizing VC firm to seed fund.

Responsibilities include:

• Architected mobile app translating speech including slang & diction recognition across top 100 languages.

• Conducted 100+ user research interviews optimizing feature performance and utilization resulting in product design, product roadmap, and KPI metrics.

• Led team of 7 establishing DevOps methodology through product life cycle enhancing product using A/B testing and cohort analysis resulting in engagement rate increase by 200%.

Cultivated new data visualization tool to enhance business development.

Responsibilities include:

• Designed 5+ dashboards for Colorado ski resort clients leveraging over 20+ user requested features ranging from weather tracking updates, live slope conditions, emergency response messaging, & patron usage.

• Spearheading business development expanding dashboard sales outside Breckenridge nearby markets including Vail, Keystone, & Copper Mountain raising revenue by 350%.

• Accelerated new client installation by conducting data analysis in Python and SQL bringing launch time projections forward by 3 months.

Managed the partnership activation side of all University of Houston and Rice University Athletics. Responsibilities include:

• Supervised all sponsorship event operations for University of Houston and Rice University Athletics on game days tallying 100+ events over course of year.

• Recommended existing sponsorships with findings from consumer data analysis reports to further consumer awareness, led to 100% retention rate and 60% increase in new clientele.

• Revamped all “trade” accounts of 100+ clients shifting assets to activations and hospitality instead of sales meetings increasing hospitality attendance by 40%.

Coordinated team in day-to-day operations for events related to Super Bowl 51.

Responsibilities include:

• Guided operational coordination of Super Bowl 51 related events including Super Bowl Live, NFL Experience, NFL Awards, NFL Gala.

• Diagnosed consumer interaction data acquired from previous day, initiating better partner activation setup along with hourly site diagnostics to strengthen product engagement.

• Uncovered logistical data trends, verifying reports from all 15 public transportation routes in & out of downtown area leading 150,000+ patrons efficiently through Super Bowl week.

Collaborated with players & coaches establishing first class training camp experience.

Responsibilities include:

• Analyzed data from daily practice to increase efficiency, subsequent 10% increase, exhibited through decreased practice times

• Illustrated data to players with reports of situational analytics enhancing awareness and preparation for following practice

• Incorporated health data from team doctors and physical therapists to analyze sleep regiments, increasing REM 15%